Citywalk News for September

The past couple of months, I’ve been sharing with you the fourpoint approach of the Main Street Program which consists of; Design, Promotion, Organization, and Economic Vitality. The Italicized part is cut from the Main Street Website that explains one of those four points. Then I will give you my thoughts on how we can work together to make the points work together to make our community the community we love.

Design- enhances the visual attractiveness of downtown. This includes technical assistance and encouragement to building owners toward the restoration and rehabilitation of historic structures, street and alley cleanup, colorful banners and landscaping. Attention must be paid to safe and efficient infrastructure, including streets, sidewalks, curbs and gutters, and the appearance of storefronts, signs, street lights, window displays and graphic materials. Design improvements should be developed through a public-private partnership by  reinvestment of public and private dollars in downtown.

In the late nineties, the Downtown Vision in Ferguson planned to use Main Street’s ‘Four Point Approach’ as the direction to make our down town an appealing destination. The plan was heading in the correct direction and was beginning to make headway before everything got turned around.

Today, our downtown doesn’t look the way that the Vision of our Downtown was supposed to look as planned in the late 90’s. Our Main Street was to have all of the things described in the Design section as outlined above. Buildings were restored and maintained. The sidewalks and their gutters were cleaned of trash. Planters blooming in season and decorated seasonally. Colorful banners waved in the breeze on our beautiful streetlights. People sitting on benches greeting whomever came along. It was going to be a downtown that you were proud to stroll along, hand-in-hand with your date. Sounds wonderful doesn’t it?

That’s not what I’m seeing along our Main Street now. I don’t see storefront windows displaying their ware, shopkeepers sweeping up the sidewalk, wonderful aromas wafting from the bakery on the corner with coffee brewing. Unless you can look past the boards.

What can we do to make our downtown like that again!? For starters, let’s pick up the trash, that’s easy enough, but if you just don’t know where to start, grab some friends and take a stab at it. Who knows, you might just meet some new friends. Talk to the business owners and ask what they need to help get our downtown looking beautiful again, and persuade the City of Ferguson to ask building owners what can be done to help them get their buildings back in order.

Then of course, we can frequent our businesses and tell them that they are a very important part of our community and without them, we would have no community. Encourage the business owners to get involved with their Main Street by setting the example, be a part of the Main Street program yourself.

Check it out; Ferguson MainStreet is looking for volunteers to help make our Downtown a down town that we are proud. This is a fairly new organization that has been trying to gain some momentum to encourage the businesses owners, residents of the city and the City of Ferguson, what a showcase our DownTown can be. As we began our journey to organize the group, the ‘rona’ came to town, and along with our businesses, the group came to a screeching halt. Today, why not get involved and join us, so that we, together can make our down town, our Main Street.

Check out the website listed below and contact us when you are ready to call Main Street, your DownTown.

With the help from the Missouri Main Street Connection, (MMSC), we will use their ‘Formula for Success’ to create a positive structure that will enable a group of people to work together to bring our downtown, our Main Street, the success it needs to move our community forward. Get involved. Stay involved. Make Ferguson a community you want to call home.


110 Church Street
Ferguson, MO 63135
(314) 524-5197



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