Citywalk News for December

“It’s the most wonderful time of the year!”


It’s December and that means the colder weather, holiday parties, family gatherings and, love or hate it, shopping. This year the business district hosted its very own Shop Small Saturday event featuring breakfast snacks, giveaways, festive music and drawings. We continued the day by decorating for a bigger and brighter Northern Lights Festival. This month we talk about the importance of shopping locally and the impact of local business to our city.


American Express is a big supporter of shop small and every year they provide free giveaways, marketing and information on how to make your own Shop Small Saturday Event and ideas on promoting sales. According to the American Express website: “Shopping at home stimulates the local economy. When you shop at home you are creating jobs, funding more city services through sales tax, investing in neighborhood improvements and promoting community development. Shopping locally provides for more choices and better customer service. Local businesses provide products and services from local craftsmen and artisans that you won’t find outside your community. Most local businesses are quick to respond to you, stocking products to meet your need, and are more than happy to carry and order special items you want. Local merchants will just be more accommodating. When shopping at home you are often greeted by the owner, your neighbor or your friend who show their gratitude by providing you personal customer service every time; meaningful customer service with a personal touch because it matters to them that you are satisfied and will come back. They survive by their reputation, which means you get a high standard of service.


Local business and their employees invest back into the community. They give back to the community by volunteering their time at non-profit events, coaching sports teams, etc. They are the sponsors of many community events and projects. This directly benefits you, your friends, your family and your neighbors. In many ways, the dollars you spend locally are returned to you.” For every $100 you spend at locally owned businesses, $68 will stay in the community. That money helps pave roads or fix up parks or many hundreds of other things that your city does. What happens when you spend that same $100 at a national chain? Only $43 stays in the community. Finally, local business makes our community unique. You wouldn’t want your house to look like everyone else’s, why have our community look that way?


There are many ways you can help your local small business. You can share their social media posts, recommend them to your friends, mention them in your blog, sign up for their newsletter and always review them. Book your holiday party there. Buy your friends and family gifts and gift cards from your favorite places. It might become their favorite place! The downtown business district has everything you need and more businesses arriving soon.


Upcoming Event: Christmas Caroling Pub Crawl; Dec. 8th, from 6:00 till 9:00 p.m., with a number of downtown businesses participating.


All CityWalk business owners are invited and encouraged to attend meetings of the Ferguson Special Business District Advisory Board, which meets the 2rd Thursday of the month from 5:30-7:30 p.m. F.S.B.D. meets at Baked Wood-Fire Pizza, 235 S. Florissant Rd. For more information, please contact Robin Shively at 314-495-7452 or cornersframing@gmail.com.

CONTACT

FERGUSON CITYWALK
110 Church Street
Ferguson, MO 63135
(314) 524-5197
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